Proline Systems data protection declaration:

Your data are in safe hands with us. The processing of your personal data at is carried out in accordance with the applicable data protection laws, in particular the new GDPR. This data protection declaration provides you with information on the specific handling of your personal data when visiting our websites.Data protection declaration version: 8 May 2018

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1. Organisation responsible

PROLINE Systems GmbH
Kratzenburger Landstrasse 11–15
Industriegebiet Hellerwald
D 56154 Boppard

Tel. +49 (0) 67 42 / 80 16 – 0
E-mail: info(at)

Data protection agent:
IT Process & Audit GmbH
Herr Thomas Martin
Bruder-Kremer-Straße 6
65549 Limburg a. d. Lahn
Telefon: +49 (0)6431 969-200

2. Data collected and purpose of the data processing

The object of the company is the manufacture and supply of high-quality profiles and systems for wall and floor coverings in living areas and wet areas as well as for patios and balconies. The data collected on the homepage serve for the exercising of the abovementioned purpose. We collect personal data based on your consent, to fulfil a contract with you and/or to meet a legal obligation. Personal data represent all information relating to an identified or identifiable individual.

2.1 We save data on the following groups of people:

  • Employees and applicants
  • Customers and interested parties
  • Suppliers and cooperation partners

2.2 We save the following types of data:

  • Address and communications data
  • Data for human resources administration and control
  • Communications data
  • Data for handling and checking transactions
  • Account data, contact data and support information

2.3 Recipients or categories of recipients to whom the data may be conveyed:

The data are passed on to the following recipients inside and outside the company:
  • Internal posts involved in the execution of relevant business procedures
  • Public bodies that receive data for legal reasons (e.g. social insurance providers and financial authorities)
  • External parties such as associated companies and external contractors (e.g. cooperation and sales partners)

3. Usage data

We collect usage data on visits to our homepage:
  • Time of access
  • Browser type and version
  • Operating system
  • Device data
  • IP address (anonymised).

We save these usage data separately from other data. We process the usage data exclusively for statistical purposes, to ensure system security, for technical improvements and to optimise the range.

If you send us questions via the contact form, your details from the enquiry form, including the contact data you have given, will be saved by us for the purposes of processing the enquiry and in the event of additional questions being asked.

IP anonymisation

We use the “Activation of IP anonymisation” feature on this website. In this way your IP address will be abbreviated in advance by Google within the member states of the European Union or in other countries that are signatories to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and will be abbreviated there. On behalf of the operator of this website, Google will use this information to analyse your use of the website, to compile reports on the website activity and to deliver other services associated with website usage and Internet usage for the website operator. The IP address transmitted by your browser within the scope of Google Analytics will not be combined with other data from Google.

4. Disclosure of data

Transmission of personal data to third parties or order processing suppliers is only carried out insofar as this is required for the purposes in question. We pass on personal data to specialist providers, for example to shipping and payment providers. Disclosure to any other state only occurs insofar as we indicate this expressly in this data protection declaration.
By taking the relevant measures we ensure that third parties adhere to a reasonable level of protection of personal data here.

5. Deletion of data

Deletion of saved personal data is carried out if you withdraw your consent for its processing, if the data are no longer required to fulfil the purpose for which they are saved, or if its storage is or becomes inadmissible for other legal reasons. When deleting or blocking data the services in question can no longer be used.

6. Newsletter and e-mail advertising 

6.1 Newsletter

We look forward to informing you of exciting projects and news from the construction industry if you have given us your consent to do this, or insofar as this corresponds with the legal regulations. By registering (double opt-in procedure) for the newsletter, you declare your agreement to receiving the newsletter. The data collected (title, name and e-mail address) are only used for sending the newsletter.
The sending of our newsletter is carried out by CleverReach, a service of CleverReach GmbH & Co. KG . You can find the data protection provisions of CleverReach GmbH & Co. KG here:

Clever Reach collects and processes newsletter usage data. This information collected is only processed for the purpose of technical improvements and to optimise what the newsletter offers.

You may withdraw your consent to receive the newsletter as well as the data processing associated with it at any time. You may withdraw this via a link in the newsletter or with an informal communication to Proline Systems GmbH - Kratzenburger Landstrasse 11-15 - Industriegebiet Hellerwald - D – 56154 Boppard or via e-mail to info(at) .

6.2 E-mail advertising according to § 7 para. 3 of the law against unfair competition (UWG)

In the context of statutory authorisation according to § 7 para. 3 of the law against unfair competition (UWG) we are entitled to use the e-mail address you have given us with the order for direct advertising of our own similar products or services. If you no longer wish to receive any advertising for similar products or services, you may withdraw the use of your e-mail address at any time, without anything other than the transmission costs according to the basic charges being incurred for this. Unsubscription can be carried out via any advertising email.

7. Competitions

If you participate in a competition, we collect the personal data you have given us to conduct the competition as well as for statistical purposes. We send an e-mail to the e-mail address provided to give news on the outcome of the competition. Your personal data are only transmitted to the competition partner for the purposes of the competition. The saved personal data are deleted once these are no longer required for the execution of the competition, or if their storage is inadmissible for other legal reasons.

8. Your rights

8.1 Right of cancellation

You have the right to withdraw the consent you have given for the processing of your personal data at any time with effect for the future. Withdrawal does not affect the legality of the processing that has been carried out up to the withdrawal based on the consent.

8.2 Right to information

You have the right to request information on the saved personal data free of charge. The information may also be given electronically upon request.

8.3 Correction, deletion and restriction of data

You have the right to request the correction, deletion or restriction of the personal data relating to you. However, when deleting or blocking your data the services in question can no longer be used. Your right to deletion may be excluded due to legal obligations to retain it.

8.4 Data export

You have the right to have data that we process with automatic procedures, and to the use of which you have consented, made available to you in machine-readable form or transmitted to other people responsible.

8.5 Enforcement of rights

You can enforce your rights via an informal communication to PROLINE Systems GmbH, Kratzenburger Landstr. 11-15, Industriegebiet Hellerwald - D – 56154 Boppard or with an e-mail to info(at) In the event of complaints you may also contact the relevant supervisory authority for data protection in Mainz.

9. Data security

We protect your personal data from risks associated with data processing, and in particular from unauthorised access or publication. For this purpose we take the relevant technical and organisational measures based on the latest technology.

10. Cookies and tracking tools

Internet pages sometimes use so-called cookies. Cookies do not cause any harm to your computer and do not contain any viruses. Cookies serve to make our range more user-friendly, more effective and more secure. Cookies are small text files that are stored on your computer and which your browser saves.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies are saved on your device until you delete them. These cookies enable us to recognise your browser again when you next visit.

You can adjust your browser so that you are informed about the setting of cookies, only allowing cookies in individual cases, excluding the acceptance of cookies in certain cases or generally, as well as the automatic deletion of cookies when closing the browser. Deactivating cookies may limit the functionality of this website. We use cookies and other data collection tools to collect data that helps us to personalise our range.

We use the following tools for this:

10.1 Google Analytics

The homepage and customer portal use Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics enables analysis of the use of the website by the user. What is collected is, for example, information on the operating system and display, your IP address, website views called up and the date and time of your visiting our website. The information generated by the cookie about your use of this website (including your IP address) is usually transferred to a Google server in the USA and is saved there. We have activated IP anonymisation. In this way your IP address will be abbreviated by Google prior to transmission within the member states of the European Union or in other countries that are signatories to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and will be abbreviated there. On behalf of the operator of the website, Google will use this information to analyse your use of the website, to compile reports on the activity within the app and to deliver other services associated with website usage and Internet usage for the app operator. The IP address transmitted within the scope of Google Analytics will not be combined with other data from Google. You can prevent the collection of data related to the use of the website (including your IP address) in Google as well as the processing of these data by Google by deactivating Google Analytics in your browser. Google offers you the option of deactivating Google Analytics via a browser add-on.
Further information on conditions of use and data protection can be found at or at We would point out that Google Analytics has been configured on the website in such a way that the anonymised capture of IP addresses (so-called IP masking) is ensured.

10.2 Google AdWords

Our website uses the online advertising program “Google AdWords”, a service from Google Inc. in the USA (“Google”) and the options it includes for conversion tracking. If you go to a Google ad on our website, Google AdWords places a cookie in your browser that enables us to create statistics on the use of our website (e.g. the number of logins and/or first time purchases on our website as a result of a specific AdWord).

Further information on conversion tracking, in particular how you may prevent the collection of data by the cookie placed by Google can be found under the following link:

10.3 Data protection declaration for the use of YouTube:

Our website uses plug-ins for the YouTube page operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages with a YouTube plug-in, a connection will be made to the YouTube servers. The YouTube server will receive information on which of our pages you have visited.

If you are logged into your YouTube account you enable YouTube to attribute your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

You will find further information on the handling of user data in the data protection declaration from YouTube at:

11. SSL encryption:

This page uses SSL encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send us as the operator of the pages. You will recognise an encrypted link as the address line of the browser changes from “http://” to “https://” and from the lock symbol in your browser line. If SSL encryption is activated, the data that you transmit to us cannot be read by third parties.

12. Social plug-ins

We use social plug-ins (“plug-ins”) from the social networks.
To increase the protection of your data when using our website, the plug-ins are not unlimited but are only integrated into the page with the use of an HTML link (so-called “Shariff solution”). This integration ensures that no connection with the servers of the social network providers in question is created by using the website. If you click on one of the social network buttons, a new window opens and calls up the page of the service provider in question, whereby you can (after entering your login data as appropriate) activate the like or share button, for example. The purpose and scope of the data collection and the further processing and use of the data by the provider on their pages, as well as your rights and setting options to this effect for protecting your privacy, can be found in the provider’s data protection information.

13. Indicative time limits for the deletion of data:

You have the right to free information on your saved personal data at any time, its origins and recipients and the purpose of the data processing, as well as the right to correction, blocking and deletion of this data. Besides further questions on the topic of personal data, you can contact us at any time at the address given in the section on publication information.

The legislature has issued various retention obligations and periods. After expiry of these periods the relevant data will be routinely deleted, provided it is no longer required to fulfil the contract or for customer support. If data are not affected by this they will be deleted as soon as the purposes under 4. cease.

14. Google Marketing and Remarketing Services

Based on our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f GDPR) we use the marketing and remarketing services (“Google Marketing Services ”) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement, which ensures compliance with European data protection law (

Google Marketing Services allow us to display targeted advertisements for and on our website, in order to show users only those ads that potentially meet their interests. If users are shown ads for products for which they have shown interest on other websites, this is referred to as “remarketing”. For these purposes, when our website and other websites are called up on which Google Marketing Services are active, a code is executed directly by Google, and (re)marketing tags (invisible graphics or code, also known as “web beacons”) are incorporated into the website. With their help, an individual cookie, i.e. a small file, is stored on the device (instead of cookies, comparable technologies can be used). The cookies can be set by various domains, including,,,, or In this file it is recorded which web pages the user has visited, the contents in which he/she is interested and the offers he/she has clicked, as well as technical information on the browser and operating system, referring websites, visit time and further information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we inform that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and is transmitted only in exceptional cases to a Google server in the United States and shortened there. The IP address will not be merged with data of the user within other offers from Google. The above information may also be linked by Google with such information from other sources. If the user then visits other websites, according to his interests, the ads tailored to him can be displayed.

User data is pseudonymously processed within the framework of Google Marketing Services. This means that Google does not store and process e.g. the names or email addresses of the users, but processes the relevant cookie-related data within pseudonymous user profiles. This means, from Google's perspective, that the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has explicitly permitted Google to process the data without this pseudonymisation. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

The Google Marketing Services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Thus, cookies cannot be tracked through AdWords customers' websites. The information collected using the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who have clicked on their ad and have been redirected to a page with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified.

We may include third-party advertising via the Google marketing service “AdSense”. AdSense uses cookies that facilitate the display of online ads for Google and its partner websites based on visits from users to the website or other sites.

We may also use “Google Tag Manager” to integrate and manage the Google Analytics and Marketing Services on our website.

For more information on Google's use of data for marketing purposes, see the overview page:, Google's privacy policy is available at

If you want to opt out of Google Marketing Services, then you can use Google's set-up and opt-out options:
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